![]() ![]() ![]() That brand identity becomes a seat-filling multiplier. One generation of a family might be into, for argument’s sake, Tetris. “It’s to get people in front of screens, and that’s always been the way in the film industry.” “I think a lot of it is to get bums on seats,” says Jon S Baird, director of the Taron Egerton-led period piece Tetris. That nostalgia has a hard commercial edge to it too. “That’s what dominates the news cycle in a way that it just never did in the same way in the Fifties, Sixties and Seventies.” “Storytellers are always looking to try to provide an answer as to what it is about the times that we live in that’s unique, and what’s unique about these times is that 100 per cent of people’s attention seems to be on companies and products,” Johnson says. Director David Fincher and screenwriter Aaron Sorkin added filmmaking heft to the project, and it won three of the eight Oscars it was nominated for. Johnson pinpoints the release of The Social Network in 2010, which very snappily outlined the politicking and back-stabbing that created Facebook, as a turning point. “It is a story about the American dream,” she says, “but for me personally, I do feel it’s also a story about how the American dream is flawed and it doesn’t work the same way for everybody, especially for people of colour and immigrants.” She got involved in Flamin’ Hot partly because she’s a massive fan of the mouth-burning corn snacks, but mainly because is is – like nearly all corporations – a means of critiquing something bigger. I think that that’s part of selling the product to us and the ones that have been very successful do feel like family, do feel like culture, do have our loyalty”. ![]() For those growing up in the Seventies and Eighties, she tells me, they “have grown up very loyal to brands because marketers have learned how to make brands feel like home, feel like family, feel like culture. Movies about brands could only make sense once marketing had become sophisticated and pervasive enough to make you feel like the products they were pushing were part of yourself. Where did they come from in the first place, though? Chavez has a theory. New West End Company BRANDPOST | PAID CONTENT. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |